AUSTIN FILM FESTIVAL ANNOUNCES VOX LUX AS ITS OPENING NIGHT FILM
It is a term often used in broadcasting for short and quick interviews where you want to gather an opinion or comments on an issue or topic from people.
Choose somewhere quiet as background noises are interfering and often mean that the vox pop cannot be used. Where possible stand in natural light or near a window to get the best possible picture. Be clear — explain what you want to ask in the vox pop in advance and how and where it will be used.
The camera — hold the camera still and steady it against your body or lean against the wall or something solid. Avoid using zoom as it makes the image shakey. Try to hold the camera in line with the persons head and shoulders, rather than looking up or down at them.
Framing — head and shoulders is good as it avoids hand movement which can be distracting to watch and the person being interviewed will probably feel more comfortable. Avoid lots of empty space around their face. Be relaxed — people can feel stressed with a camera around so be calm and speak slowly.
You can say to pretend that the camera is not there and to just look at you when they answer. Recording — press record and then ask your first question so that the beginning of the interview is captured. The interview — be prepared and know which questions you would like to ask in advance. Ask for more information — if the interviewee answers very generally, ask them to tell you a bit more so that the vox pop will be useful to you.
Thank you — tell them where they will be able to find the videos in the future and roughly when.
Vox moves into film and entertainment with Epic acquisition
You know who your target consumer is. But how do you make sure everyone else understands who they are, just as well as you do? But creating a target consumer film is one thing… How do you create one that achieves the impact you need? These 10 considerations will help you create video content that really packs a punch… 1. The trick is to think of the end at the beginning. In other words, what do you want the viewer to take away from the film and what will success look like?
A lot of this will come down the recruitment — ensuring your video features people who completely embody your target consumer or segments, be it the demographics, attitudes or behaviours that define them. Using a well-executed screener is just as important for a target consumer film as it is for a traditional qual research project. Less is more So how many people do we need to have in this film?
They are about building a connection to your target audience and often the less people you have, the more powerful that connection can be. Furthermore, such films work best when they are enhancing and adding colour to a much wider communication strategy, which could include other data sources, photos and videos. Think about this: How many people can your audience realistically remember and keep in their mind after watching your film?
Keep it real, man! By interviewing real consumers we enrich our learning, as well as attaining the unexpected, anecdotal comments that add personality, build connection, and demonstrate that these are actual, real-life human beings!
And a lot of the art comes in the editing stage too — formulating the story you need to tell. After all, the only thing worse than using actors to read a script is trying to get your consumers to read one instead! Get emotional Bonus points here for getting your audience to react to your film with a LOL or maybe even a tear!
These are the nuggets that can make your film remembered beyond the presentation… beyond the conference… beyond the induction workshop. A retired couple, Jacqui and Howard, filmed a hilarious moment of themselves bickering outside of a bank branch in Edgware, which we featured in one of the films.
Be ruthless, ruthless, and more ruthless! As video becomes ever more omnipresent, so the likelihood to switch off from it increases. For these reasons, your audience even if you consider them to be a captive one expect their time to be valued with highly succinct and engaging content. But the more cutthroat you can be, the more impact your deliverables will have in the long run… trust me! Or perhaps you can add some fancy on-brand graphics to highlight some buzz words or add in some stats from your quant research?
Win, win! Adding a bit of carefully selected music can also help enhance the film and set the mood — be it inspirational, emotional, or representative of the specific persona you are looking to illustrate.
Hook your audience Your audience can be a fickle bunch. Grab them within the first 10 seconds, or risk losing them altogether! A clear call to action within the content will reiterate what you want your viewers to do next.
Whatever it is, make it crystal clear! Getting your film seen by everyone you want to see it is in some ways even more challenging than creating it in the first place. How you roll your film out is somewhat dependent on your audience, but the first barrier to cross is likely to be the technical one. Will your audience actually be able to access your film?
How will you send it to them without IT getting their knickers in a twist? Can they play video on their devices at work? Will they be able to hear it? Unilever tackled these challenges by creating an interactive video portal called PeopleView to make their global consumer films as accessible as possible for everyone around the business.
Can you utilise your internal social media platform? Can you use photographs or an infographic to accompany the video? Or can you plan some sort of required interaction with the content? Planning this ahead of launch will help you maximise the reach and impact of your insights! Thank you for Signing Up Please correct the marked field s below.
It is a term often used in broadcasting for short and quick interviews where you want to gather an opinion or comments on an issue or topic from people. Choose somewhere quiet as background noises are interfering and often mean that the vox pop cannot be used. Where possible stand in natural light or near a window to get the best possible picture.
Be clear — explain what you want to ask in the vox pop in advance and how and where it will be used. The camera — hold the camera still and steady it against your body or lean against the wall or something solid.
Avoid using zoom as it makes the image shakey. Try to hold the camera in line with the persons head and shoulders, rather than looking up or down at them. The song catapults her into superstardom. We see her clumsily try out dance moves, acquire a handsy manager a brilliantly seedy and aged Jude Lawwhile bands of velvet or scarves continually hide the scars of her gunshot spinal injury.
International film and video distribution for artists from the prairies and across Canada
More importantly, she has the goods. Cut tocue the synths and the lights and the production designers and the paparazzi, and that initial pop hook becomes a beast, a full-force spectacle that threatens to consume Celeste and everyone around her.
Celeste is all grown up, and barely a glimpse of her former self unless you count her teenage daughter is recognizable. Watch as she surreptitiously guzzles white wine through a straw, then verbally abuses her waiter.
When one is still trapped inside an era, events swirl in an undifferentiated array of phenomena.
Natalie Portman heading to Texas for Austin Film Festival
Trends lead nowhere. They seem to herald the arrival of a much-awaited critical distance—an ability to see patterns instead of chaos. Paths overlap and double back and offer no clear way out, no venue for reflection, self or otherwise. Both works feature unashamedly egotistical and reckless protagonists hellbent on self-destruction.